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| 16. ADVERTISEMENTS |
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General Policy For
Advertisement Control Throughout The District |
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POLICY A1 |
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In determining applications
for consent to display advertisements, the District Council will consider
the effect of the proposals on local amenities and public safety.
The Council will grant consent for the display of an advertisement
provided that it meets criteria (i) to (vii) below: |
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(i) |
is well positioned in relation
to the building or site on which it is to be located; |
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(ii) |
is of suitable size, colour
and design; |
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(iii) |
is of materials that are
acceptable in that locality; |
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(iv) |
is not unduly prominent;
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(v) |
does not contribute to
visual clutter in the street scene; |
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(vi) |
does not intrude upon the
amenities of immediate neighbours, and |
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(vii) |
does not adversely affect
public safety. |
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This Policy applies throughout
the District. |
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Illuminated Non-Projecting
Advertisements Throughout The District |
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POLICY A2 |
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(1) |
Subject to clauses (2) and
(3) of this Policy, the Council will grant consent for the display
of a non-projecting advertisement which is either internally or externally
illuminated provided that all of the following criteria are complied
with: |
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(i) |
Policy A1 should be complied with; |
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(ii) |
the advertisement, where displayed on
a building, is no higher than ground-floor fascia level; |
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(iii) |
the degree of luminance or intensity
of lighting of the fascia, symbols and letters comprised in the advertisement
does not detract from the amenity of the locality or adversely affect
public safety. |
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(2) |
The Council will not grant
consent to proposals which incorporate flashing, intermittent or other
similar forms of lighting to display either internally or externally
illuminated advertisements. |
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(3) |
Conservation Areas |
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In addition in Conservation
Areas; |
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(i) |
the advertisement should conserve or
enhance the character or appearance of the area; |
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(ii) |
traditional materials should be used.
Materials should be appropriate to the existing building and the locality;
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(iii) |
externally illuminated advertisements
may be permitted; |
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(iv) |
advertisements incorporating individually
internally illuminated letters may be permitted. |
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(v) |
totally internally illuminated advertisements
will not be permitted. |
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This Policy applies throughout
the District. |
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Illuminated Projecting
Advertisements Throughout The District |
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POLICY A3 |
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(1) |
The Council will grant consent
for the display of an internally or externally illuminated projecting
advertisement provided that all of the following criteria are complied
with: |
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(i) |
the criteria set out in Clauses (1)
(i) and (iii) and Clause (2) of Policy A2 are complied with; |
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(ii) |
the advertisement should not project
more than about 0.9 metre from the front elevation of the building;
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(iii) |
the advertisement should be sited at
least 2.3 metres above ground level and should not be sited above
first floor sill level. |
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2) |
Conservation Areas |
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In addition, in Conservation
Areas: |
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(i) |
the advertisement should conserve or
enhance the character or appearance of the area; |
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(ii) |
traditional materials should be used.
Materials should be appropriate to the existing building and the locality;
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(iii) |
externally illuminated projecting signs
may be permitted; |
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(iv) |
projecting advertisements with internally
illuminated letters will be permitted provided that the advertisement
is acceptable in terms of Policy A1 and criteria 2(i) and (ii) of
this Policy; |
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(v) |
projecting advertisements which are
totally internally illuminated will not be permitted. |
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This Policy applies throughout
the District. |
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